Lead Product Designer
Amazon Digital Devices Group, Seattle WA
Amazon
Alexa Communications
Redesign
The communications section of the Alexa App was suffering from low engagement. From research and data science, we learned that the majority of customers using the Alexa App only communicated with about 6 contacts. These were very close friends and family. We also learned that 80% of conversations on the Alexa App were in the same communication type (phone call, drop-in, announcement, etc.). Also, the vast majority of users also engaged other Amazon services like Prime Video or Prime Music. Based on these insights, we redesigned the app to focus on users 6 closest contacts as well as their home devices.
Activity driven communication
By allowing users to see the current or recent activity of their close contacts (watching a particular show, listening to a particular band) we could create new opportunities to start communications in the app.
Activity driven communication
Comms
everywhere
By allowing users to see the current or recent activity of their close contacts (watching a particular show, listening to a particular band) we could create new opportunities to start communications in the app.
In an effort to further unify the Alexa App and make comms more ubiquitous, we proposed placing ingresses to specifics comms features within different Amazon properties in the app like shopping lists and Amazon Music.
Comms
everywhere
In an effort to further unify the Alexa App and make comms more ubiquitous, we proposed placing ingresses to specifics comms features within different Amazon properties in the app like shopping lists and Amazon Music.
Design system
A design system was developed for the notification framework. Smaller cards were created for repeat actions and larger more illustrative cards for new features being introduced.
Design system
Alexa App Communications
Redesign
A design system was developed for the notification framework. Smaller cards were created for repeat actions and larger more illustrative cards for new features being introduced.
The communications section of the Alexa App was suffering from low engagement. Research revealed that the most active users communicated with about 6 close contacts & family members. This redesign focused on bringing those few close contacts to the forefront.
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