Lead Product Designer
Roku HQ, San Jose CA
Roku
Creating order
The Roku TV program is one of the highly popular surfaces on the Roku platform. As the number of channels offered to customers continued to grow, users began having more difficulty finding programs that they were looking for.
Redesign
The Redesigned Guide included a higher-density grid along with a categories column to make it easier for users to browse the guide by interest, leaning into the genre-neighborhood browsing behavior that we observed from users.
Creating order
The Roku TV program is one of the highly popular surfaces on the Roku platform. As the number of channels offered to customers continued to grow, users began having more difficulty finding programs that they were looking for.
After conducting user research to further understand the problem we discovered that many users were unaware of the favoriting functionality that was designed to make finding programs easier. We also learned that users wanted to see more rows of the channel guide on screen at once. We also observed that users browse the guide in "genre neighborhoods”, first going to an area of the guide where they know that the type of content that they're looking for usually lives (sports, news, comedy), and then selecting a program from that "genre-category".
The Redesigned Guide included a higher-density grid along with a categories column to make it easier for users to browse the guide by interest, leaning into the genre-neighborhood browsing behavior that we observed from users.
Redesign
Creating order
The Roku TV program is one of the highly popular surfaces on the Roku platform. As the number of channels offered to customers continued to grow, users began having more difficulty finding programs that they were looking for.
After conducting user research to further understand the problem we discovered that many users were unaware of the favoriting functionality that was designed to make finding programs easier. We also learned that users wanted to see more rows of the channel guide on screen at once. We also observed that users browse the guide in "genre neighborhoods”, first going to an area of the guide where they know that the type of content that they're looking for usually lives (sports, news, comedy), and then selecting a program from that "genre-category".
Redesign
The Redesigned Guide included a higher-density grid along with a categories column to make it easier for users to browse the guide by interest, leaning into the genre-neighborhood browsing behavior that we observed from users.
Expanded
When the user moves focus to the left of the channel grid, the categories column expands, allowing the user to quickly move between genres.
Collapsed
Once the user has reached their desired genre section they simply move focus to the right. This collapses the categories column automatically and displays back-of-box meta data for the focused program above.
Visual Alts
A historical back-stack was used to increase discoverability of the categories column.
Navigation
A historical back-stack was used to increase discoverability of the categories column.
High contrast focus
A historical back-stack was used to increase discoverability of the categories column.
Peeking focus
This visual alt of the version above explores a larger, more airy focus position with the current program playing in a background peek.
Visual Alts
A historical back-stack was used to increase discoverability of the categories column.
Peeking focus
This visual alt of the version above explores a larger, more airy focus position with the current program playing in a background peek.
Visual Alts
A historical back-stack was used to increase discoverability of the categories column.
Immersive focus
This ideation explored a semi-transparent grid for a more immersive feel.
Immersive focus
This ideation explored a semi-transparent grid for a more immersive feel.
Side sheet
Positioning genre's within a side-sheet was also explored.
Visual alts
Multiple alternatives for the visual design were prototyped and tested with users in the usability lab in San Jose.
Immersive focus
This ideation explored a semi-transparent grid for a more immersive feel.
High contrast focus
This exploration positioned the show description and meta data within the focus position creating a high contrast feel.
Scroll behavior
UX usability was tested at the customer experience lab in San Jose, CA. Significant work went into refining the speed and motion of scrolling through the grid.
Side sheet
Positioning genre's within a side-sheet was also explored.
Immersive focus
This ideation explored a semi-transparent grid for a more immersive feel.
Scroll behavior
UX usability was tested at the customer experience lab in San Jose, CA. Significant work went into refining the speed and motion of scrolling through the grid.
Peeking focus
This visual alt of the version above explores a larger, more airy focus position with the current program playing in a background peek.
Immersive focus
This ideation explored a semi-transparent grid for a more immersive feel.
Side sheet
Positioning genre's within a side-sheet was also explored.
Immersive focus
This ideation explored a semi-transparent grid for a more immersive feel.
Scroll behavior
UX usability was tested at the customer experience lab in San Jose, CA. Significant work went into refining the speed and motion of scrolling through the grid.
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