Patrick Fiori

The Frame TV

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The Frame TV

Lead Product Designer

Samsung CX Innovation Lab, Mountain View, CA

Lead Product Designer

Samsung CX Innovation Lab, Mountain View CA

Samsung

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A TV that turns into art when it's off.

The goal of The Frame TV project, was to create a TV the would turn into a piece of art when it's turned off, seamlessly blending into a users environment. The TV would include an art store where users could discover and purchase new art curated by various museums and luminaries.

A TV that turns into art when it's off.

The goal of The Frame TV project, was to create a TV the would turn into a piece of art when it's turned off, seamlessly blending into a users environment. The TV would include an art store where users could discover and purchase new art curated by various museums and luminaries.

Image of people at a desk with their computers
Image of people at a desk with their computers

Mental model

To create a minimal and refined aesthetic, like viewing art in a gallery, elevation was used as the focus position for Frame OS. Drop shadows falling beneath the element in focus were designed to mimic gallery lighting.

Focus positions

Frame OS uses progressive disclosure to keep the on-screen UI as minimal as possible. When navigating the system, only UI elements relevant to the choice that the user is currently making are shown.

Image of people at a desk with their computers
Image of people at a desk with their computers
Image of people at a desk with their computers

Focus positions

Frame OS uses progressive disclosure to keep the on-screen UI as minimal as possible. When navigating the system, only UI elements relevant to the choice that the user is currently making are shown.

Ingress

Deep integrations into TV OS and the Samsung companion app were created to enhance usability control.

Image of people at a desk with their computers
Image of people at a desk with their computers
Image of people at a desk with their computers

Browsing layouts

The high-density browsing views in Frame OS were deigned to feel open and minimal while still displaying a large amount of content.

Image of people at a desk with their computers

Ingress

Deep integrations into TV OS and the Samsung companion app were created to enhance usability control.

Image of people at a desk with their computers
Image of people at a desk with their computers
Image of people at a desk with their computers

Motion

To keep the UI minimal and clean, the menu was designed to hide automatically. In user testing, it was discovered that some users were having trouble finding the menu when entering into art mode because it was hidden automatically. To address this issue we developed a motion design that would expose and then hide the menu upon starting a new session, driving awareness.

Companion App

The Frame companion app was designed to have the same look and feel as Frame TV OS. Interaction-heavy features like creating your own collage were added only to the mobile app because they were to difficult to perform with a remote d-pad.

Image of people at a desk with their computers
Image of people at a desk with their computers
Image of people at a desk with their computers

Color wash

The frame hardware was equipt with a suite of sensors on the bottom of the bezzel that were used to detect the lighting conditions in the ambient environment and match the picture brightness and color to make the art look more realistic.

Image of people at a desk with their computers
Image of people at a desk with their computers

Color wash

The motion design of The Frame is intentionally slower than most TV browsing experiences. This is to emphasize the measured, gallery-like viewing aesthetic, and because of technical limitations with the size of the assets on device.

Color wash

The motion design of The Frame is intentionally slower than most TV browsing experiences. This is to emphasize the measured, gallery-like viewing aesthetic, and because of technical limitations with the size of the assets on device.

Image of people at a desk with their computers
Image of people at a desk with their computers

Color wash

The frame hardware was equipt with a suite of sensors on the bottom of the bezzel that were used to detect the lighting conditions in the ambient environment and match the picture brightness and color to make the art look more realistic.

Image of people at a desk with their computers
Image of people at a desk with their computers

Motion Design

The motion design of The Frame is intentionally slower than most TV browsing experiences. This is to emphasize the measured, gallery-like viewing aesthetic, and because of technical limitations with the size of the assets on device.

Paced
Browsing

Paced
Browsing

Ideation

Early interaction design and visual design explorations were done on paper for speed and breath of ideation.

Image of people at a desk with their computers
Image of people at a desk with their computers

Engineering communication

The engineering team for the Frame TV was located in Seoul Korea at Samsung headquarters. Detailed specs and diagrams were used to communicate the interaction design and information architecture.

Image of people at a desk with their computers
Image of people at a desk with their computers
Image of people at a desk with their computers
Image of people working at their computers in an office
Image of hand drawn wireframes
Image of someone sketching logos
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